söndag 5 juli 2015

How to Become Hired at your Dream Marketing Job

Everyone wants to work with what they love to do, but it is not an easy task to get hired at your dream marketing company. So what does it actually take for you to become hired there?

Well, let’s flip sides for a moment.

You are the recruiter for a great marketing company that is hiring some talents. Would you hire someone who knows how to handle all softwares with excellence but has an “asshole” personality? Or would you rather hire someone who isn’t that good with software, but is an excellent, coachable, team player with great attitude? 9 out of 10 would go with the second person.

The problem here is that school doesn’t teach coachability, team player abilities, or attitude. You have to figure that out yourself. You also have to know what type of person the company is looking for. If you want to become an accountant you should be detail-oriented. If you are looking to become a sales representative you should be goal-oriented.

Wouldn’t it make sense to know and develop these traits before you apply for a job?


Of course it would, and that’s why I found out the exact soft skills they are looking for in a marketer

The Top 6 Soft Skills for a Successful Marketer
Combining sought after personality traits with matching requirements of experience, degrees, and skills makes you a candidate they can’t refuse.

Here are the top 6 soft skills:

6. Results-oriented
In a marketing environment, you are always expected to produce quality results. Being able to meet objectives and deadlines means that you are not only disciplined, but that you have a your priorities straight as well.

5. Solution-oriented
Working with marketing means a lot of chance - and a lot of new problems and challenges. A highly positive mindset that turns any problem into a thinking process of finding a way to solve it, no matter how big or small the problem is.

4. Coachable
Not only do you have to be able to listen, interpret, and execute new habits, you also have to be humble and self-aware that you do not always know best - but you are striving to become the best. A friend of mine said that when he produces anything he “removes pride from process, and add it when you’re done”. This is the mindset of a coachable person.

3. Analytical
To be analytical, you have to look at the whole picture and see the sum of its parts. In terms of marketing, you have to consider cultures, trends, economic environments, and human behaviour when making smart decisions. Knowledge and a sharp thought process is key.

2. Team player
There are lots of sub-skills that you have to have in order to be a good team player, communication, accountability, unselfishness, and the ability to build and maintain relationships are the most important parts of being a team player. Self-centered persons could have all the above traits, but without the ability to be a true team player you will always fall short.

1. Self-driven
The most important soft skill to have as a marketer is to be self-driven. This does not only apply for marketing, or even business, but for life in general. The keys to be self-driven comes from self-leadership, discipline, and an attitude that exudes great willpower even when things are getting tough. A true self-leader is in control by being proactive, and follows a well designed plan for himself, which makes him successful both in business, and in life.

Add the requirements and experience of having:
  • A BA degree in marketing
  • At least two years of experience
  • Excellent written- and communication skills
  • Very skilled in MS Office (Word, PowerPoint, Excel etc.)
And you will be an unrefusable candidate for the job.

As a conclusion, knowledge is far away from enough to be hired at your dream company. In fact, this could be your advantage depending on the person you are. If you feel that you are lacking in any of the top 6 traits, make sure to learn what you are lacking, and you might end up being the most valuable person in your company. You could become so valuable, that you are the last person they would fire and the first person they want to hire. Who wouldn’t want that?

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